Vol. 43

Title:
Plant Product Trends from the Salesman's Viewpoint

Author:
Jack Lowry

pp: 434-440

Abstract:
Customer opinions can tell us how well we are really doing. I felt a recent customer comment to me reflected a trend in today's market "Our industry needs to move into the 20th Century." The customer wasn't even asking for the 21st Century.

Another customer said, "Maybe we are going back to the way it was some years ago when most of the industry relied on the wealthy and the people interested in large, unusual specimen material. The average homeowner will not be able to afford landscaping."

Today there is a very different approach to buying from previous tunes. Customers are not in a hurry. They are waiting much longer after they buy a home before they buy plants. And they are buying more carefully. Many contractors are watching their inventories. Some do not carry inventory but buy when they get the jobs.

Retailers are thinking turn-over. Trade show business has been slow in the early part of 1993 We hope business at the winter shows will be brisker.

Many growers who used rewholesale yards

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