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Volume 6 Part 1 Article 40
Year 1967
Title: The Dutch Auction System for Flowers, Fruit, Vegetables and Mushrooms
Author: W.H. Kemmers

Abstract:

Starting in 1890, the auction system has gradually become by far the most important method for selling vegetables, fruit and flowers. At these auctions enters the entire daily stock of all members. Sales are public If the auction is sufficiently large, there will always be buyers for every quality and grade of product. Thus each grower receives the highest possible price. This market is easy to follow and the grower can specialize, which is of major importance in a country like Holland where farms are rather small.

When mushroom growing was introduced, many of the growers were familiar with this procedure, so that they were inclined to follow it. But there are several differences between the mushroom market and that for vegetables etc. mushrooms require special treatment difficult to combine with the wholesale trade in vegetables and fruit.

In the beginning the small number of buyers led to a restricted competition. Thus the auction authorities were reluctant to include mushrooms, and the farmers sold their produce on annual contracts. In the following period of rapidly increasing supply and declining demand this caused an untenable situation, nowadays selling by auction is, as a rule, preferred.

The main centres are Nijmegen and Venlo The first also auctions for a number of smaller markets where quantities are too small to be sold locally.

In order to permit optimum competitive conditions, the supply is carefully graded according to quality and size Selling takes place in standardized containers of 1 kg.

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