ISMS - Articles

Volume 11 Part 1 Article 57
Year 1981
Title: Mushroom Marketing in the 80s
Author: W.C. Lane

Abstract:

This paper will attempt to offer some ideas which may be useful to growers in marketing their product under these conditions. Topics will include:

1. Quality
2. Packaging
3. Refrigeration and pre-cooling
4. Distribution
5. The food service market
6. Alternative processing outlets
7. Co-operative advertising and promotion incentives
8. The universal product code
9. Grading
10. Increasing per capita consumption

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