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Proceedings of the International Plant Propagator's Society

Vol. 59

Title:
Growing the Plant Is the Easy Part, Selling It at a Profit Is the Challenge

Author:
Tony van der Stay

pp: 183

Abstract:
INTRODUCTION

Nurserymen are our own worst enemies when it comes to putting a value on our plants/effort. I have never heard of a grower going broke because he put up his prices, but the trick is having good stock at the right time in the right market. After years of being in business and worrying about my prices, the penny dropped! I am in the market, not to sell plants, but I am selling time and should start charging accordingly — after doing this, we started to make more than a living!

REASONS WE ARE IN THE BUSINESS AND SKILLS REQUIRED

The following are some reasons we are in the nursery business:

  • Because we love plants
  • I wanted to be outside and not stuck in an office
  • I inherited the business from my parents
  • I could see an opportunity to make some money
  • I like the lifestyle and the long hours
  • It seemed to be a good idea at the time

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