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Proceedings of the International Plant Propagator's Society

Vol. 54

Title:
Vendor-Assisted Marketing for Perennial Growers

Author:
Michael Emmons

pp: 453-455

Abstract:
Marketing a product or product line is not a new concept for most non-plant-oriented businesses. Almost everything we touch in our daily lives has some form of marketing slant. Whether its is the hamburger we buy at a fast food chain or beer we buy in the store there is some form of marketing to help entice the consumer to buy the product. For some reason our industry has been be slow to embrace the marketing concept. To some it is a demeaning or even desperate way to sell their plants. Many in our industry still have the "Quality Always Sells" mentality. Twenty-five or 30 years ago when there was less selection available, fewer nurseries were growing fewer plants than today, which created more of as sellers market. Today there are many factors at play that demand better information and service to sell plant material. First and foremost, there are lots of great nurseries growing high quality plant material. Therefore you could have the best plants on the planet but without

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