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Proceedings of the International Plant Propagator's Society

Vol. 53

Title:
New Plant Evaluation and Propagation Processes

Author:
Thomas D. Meadows Jr

pp: 308-310

Abstract:
INTRODUCTION

In the society that we live in today, new and improved products are what the consumers are expecting. In the green industry, this means that we also have to keep up with society by developing new and improved selections of plants to keep up with the trends. The development of new and improved plants presents growers and breeders alike with many challenges. To develop new plants there are certain steps and processes that you must go through that are very time consuming and in some cases very expensive. The first step in this process is to obtain a plant that is new and improved. Next it must be evaluated for an extended period of time to be sure the plant will perform for the end consumer in such a fashion that will prove it to be a plant worthy of introduction. Once you have a new plant you then must develop the methods to propagate and produce such a plant. When you have a plant that will perform and can be produced, you still have to determine how you will market this

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