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Proceedings of the International Plant Propagator's Society

Vol. 53

Title:
Propagation and Promotion at Bransford Garden Plants

Author:
Andrew Dyson

pp: 191-192

Abstract:
INTRODUCTION

The last decade has proved to be one of considerable change for Bransford, both in the company's structure and within our product range, which now consists of an ever-increasing number of promotional plants. This transition began in the early 1990s with the introduction of Hebe ‘Rosie’ and Hebe ‘Mohawk’, Purple Pixe® hebe (syn. Hebe ‘Purple Pixie’) which with their distinctive coloured pots and eye-catching point-of-sale material, proved to be hugely successful. Their popularity is reflected in the fact that they still remain among the best sellers within the promotional calendar. In subsequent years the company has seen a rise in the number of heavily promoted lines within the range and, in particular, the introduction of new plants with their own specific promotional programmes.

These changes have posed plenty of challenges for the business and not least for propagation staff. Trialling new plants and producing sufficient liners for a promotional run have been two of

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