Vol. 46

Title:
Marketing Australian Plants Internationally

Author:
Rodger Elliot

pp: 127-130

Abstract:
WHO ARE KOALA BLOOMS?

Koala Blooms is an Australian-owned company which markets Australian plants internationally. Koala Blooms was formed in 1989 as a result of marketing research undertaken in Europe and U.S.A.

The following aspects highlighted the need for Koala Blooms to be formed:

1. Demand existed worldwide for plants new to the horticultural industry.
2. Australian plants had proved successful in overseas markets but foreign companies were involved, with little or no return for the Australian horticultural industry.
3. There was no Australian company to develop and market Australian plants as export products.
4. The international image of Australia was positive and advantageous in marketing Australian plants.
5. There was not much cultural knowledge on Australian plants as propagation and growing protocols were not provided.

Koala Blooms was set up to provide a structure enabling Australian plants to be marketed in international markets by Australians, with benefits flowing

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