THE GENUS CLEMATIS, PAST AND PRESENT
Raymond J. Evison
It is fairly unusual for a business to be set up around an entire genus. Normally, a person who is interested in a specific genus will specialize in one section, especially if that person is a nurseryman — he will produce the best selling species or cultivars from that genus. If a person is a private collector then usually that person becomes a fanatic specialist If a botanist becomes involved in a genus, he too, specialises, usually, along a fairly narrow pathway.
What I am about to describe to you is the way in which our company has collected many different clematis species and cultivars and the way in which a concept is being carried out: that concept is a mixture of the specialist collector, the plantsman, the nurseryman, and also with the businessman's view to making money What we have tried to do is combine all of these different angles the fascination of collecting, successful cultivation, and the mass production and modern selling techniques.
During the last 25 years, clematis
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