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Proceedings of the International Plant Propagator's Society

Vol. 16

Title:
MODERN MARKETING EFFECTS ON PROPAGATION

Author:
Jack Matsuda

pp: 111-112

Abstract:
Propagation in the bedding plant industry has been basically the same for many year — sowing seeds, transplanting, and hoping for the weather to break at selling time. However, there has been many changes in modern marketing.

Discount houses and mass outlet retail centers have mushroomed around suburban living. To become more merchandising-oriented so that we may better serve our sales outlets.

Timing, distribution and packaging are some of the factors involved in marketing.

If you read your newspaper ads you will no doubt become aware that all retail outlets have anniversary sales, 1c sales, birthday sales and what have you, besides their regular holiday specials. To feature a certain plant for their ads, the grower must be informed well in advance since most stores place their copies ahead. We use our IBM system for computing and planning by categorizing our sales. No matter how much planning is involved, timing on certain crops is critical, especially when color is needed for appeal factor

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