ISHS Acta Horticulturae 726: IV International Symposium on Pistachios and Almonds
THE EFFECT OF TIME ALLOCATION PATTERN IN RURAL HOUSEHOLDS ON USING INFORMATION TECHNOLOGY: A CASE STUDY OF RAFSANJAN PISTACHIO PRODUCERS |
| Authors: | F. Farbood, M.A. Ezzatabadi |
| Keywords: | agriculture, extension, broadcasting, education |
| Abstract:
Information technology has a key role in agricultural development. Knowing the information system and knowing how to contact receivers is important too. So, determining the best extension methods for conducting information to farmers also plays a key role in this regard. In this study, the extension channels used by Rafsanjan pistachio producers were determined. In addition, the effect of time allocation pattern in rural households on efficiency and efficacy of these methods was investigated. Primary data was collected by interviewing 540 sample farmers using a two stage cluster sampling method. The results showed that TV is the most general information tool, used by 97% of the farmers. Also, radio, and extension journals are used by 68.3% and 10.6% of pistachio producers respectively. The results furthermore showed that time allocation patterns in rural households in Rafsanjan town are not the same among all farmers. Factors such as sex, education, and seasons affect these patterns. In turn, time allocation patterns affect the efficiency of information tools. In other words, the broadcasting time is a key factor for the efficacy of a tool. | |
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